Let’s figure out if this is the right fit.
The discovery call is 30 minutes, longer if you want. No pitch, no sales script. I want to understand where your organization is, what you’ve already tried, and what you’re actually hoping to build. If I think I can help, I’ll tell you how. If I don’t think I’m the right fit, I’ll tell you that too — and try to point you somewhere useful.
Click below, and fill in your information to book a call:
Core Service - Monthly Giving Program Build
This is the main thing I do. I come into your organization as a fractional fundraiser and build your monthly donor program from the ground up — starting where the real work lives and ending with something that runs.
Contracts run 4 to 12 months. Long enough to actually build something.
Short enough that you’re not locked into something indefinitely.
Starting rate: $1,250/month + tax (I recommend a minimum 6-month engagement for a full program build.)
What’s Included?
Phase 1 — Data & Discovery - I start here. Every time. Before strategy, before copy, before anything.
- Identification of existing monthly donors (often uncoded and unacknowledged)
- Lapsed sustainer identification and recovery opportunity mapping
- Donor segmentation by giving history, frequency, recency, and conversion potential
- Custom CRM reports and lists built for monthly giving needs
- Database process documentation so this work doesn’t disappear when we’re done
Phase 2 — Strategy - Built for your organization. Not adapted from a template.
- Tailored monthly giving strategy specific to your donors and capacity
- Program naming and identity (your sustainer community gets a name and a story)
- Donor conversion pathway — who to approach, at what levels, through which channels
- Upgrade pathway strategy
- Lapsed donor recovery protocol
- Integration with your broader fundraising calendar
Phase 3 — Execution - This is where most programs go to die. It’s where I show up.
- All donor-facing copy: appeals, landing pages, donation forms, campaign emails
- Full welcome sequence for new monthly donors
- Stewardship communication calendar
- Upgrade campaign copy and execution
- Year-end and seasonal campaign integration
Phase 4 — Systems & Infrastructure - So the program keeps running after I’m gone.
- CRM setup and configuration for monthly giving tracking and reporting
- Payment processing optimization and credit card failure management
- Automated communication sequence setup
- Reporting dashboard
- Standard Operating Procedures for all monthly giving functions
How I Work
Not-an-hourly-tracker: I don’t track hours. I focus on deliverables and outcomes. If you’re hiring someone to watch a clock, I’m not the right fit. If you want someone who gets things done and responds quickly when you need them — that’s more my style.
Your relationships stay yours: I represent your organization when I’m working on your behalf. Your donor relationships stay with you when the engagement ends. Full stop.
Values screening goes both ways: I work specifically with organizations whose missions align with social justice, animal welfare, community involvement, and equity. I’m not the right partner for every nonprofit — and I’m upfront about that from the start.
Frequently Asked Questions
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Hiring a junior fundraiser on a small budget usually means getting someone who’s learning on the job — which is fine, but it takes time and management energy you might not have. With that same budget, you get me: 10+ years of experience, no supervision required, and a built-in end date so you’re not locked in forever. Most clients use fractional support to build the program and then hire someone more junior to maintain it.
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No. And if anyone tells you they can guarantee fundraising results, please run. What I can tell you is that monthly giving, built right with the right stewardship behind it, works. It compounds. It grows. How fast depends on where you’re starting. We’ll talk about that honestly in discovery.
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Social justice and animal welfare are my specialties. That’s where my heart is and where I do my best work. If you’re in a faith-based organization or pro-gun, or anti-abortion, I’m not the right fit — and I’ll tell you that directly rather than take your money and underdeliver.
About Maggie
I’ll start with the part that’s a little embarrassing to admit.
I spent years building a monthly giving program the hard way. Slowly. Messily. Figuring things out as I went, with no real roadmap and honestly no guarantee it was going to work. I was lucky — and I mean that in the most literal sense — that I worked at an organization big enough to let me do this as my main job. Food Bank of the Rockies. A place with the capacity to say “okay, this is yours, go build it.” Most Development Directors don’t get that. They get handed a goal and a to-do list that was already full before monthly giving got added to it.
So I built it. Slowly at first, then faster, then in a way that genuinely surprised me. The program grew. And then it kept growing. More than 5,400 monthly donors. Over $4 million in annual recurring revenue. Not because I’m some kind of fundraising genius. Because monthly giving, built right with the right systems and stewardship behind it, just works. It compounds. It shows up every single month whether you send an appeal or not.
Here’s what I learned doing it the slow way: the hardest part was never the strategy. It was the doing. The segmenting the data, the writing the copy, the setting up the systems, the following through on the stewardship when seventeen other things needed attention. That’s where monthly giving programs go to die — not in the planning, but in the space between the plan and the execution. That gap is where I live now.
After I left Food Bank of the Rockies, I started doing this work for other organizations. Social justice orgs, animal welfare organizations — the ones doing the hardest, most important work in our communities, usually with the thinnest staff and the least capacity to build the infrastructure they need.
I named this thing Moss Fundraising because I take the metaphor seriously. Moss fills in the cracks. It builds stability in the places that are overlooked. It doesn’t need a lot of fanfare — it just shows up, does its thing, and creates conditions for everything else to grow. That is exactly what I’m trying to do for the organizations I work with.
I work specifically with small nonprofits in social justice and animal welfare. Not because I can’t work anywhere else — because that’s where my heart is and where I genuinely do my best work. These organizations deserve the same quality of fundraising support that large, well-resourced nonprofits take for granted. The fact that they often can’t access it isn’t a capacity problem. It’s an equity problem. Doing something about it — one monthly giving program at a time — is kind of the whole point.
I don’t just advise. I do the work. I start with your data, and then I build the whole thing. The strategy, the copy, the systems, the stewardship. You stay focused on the mission. I make sure monthly giving stops being the thing that’s always almost done and starts being the thing that runs.
If that sounds like what you’ve been needing — let’s talk.
Moss grows in the overlooked spaces. It fills cracks, builds stability, and creates conditions for everything else to thrive. That’s the work. That’s the intention.
How did I do it? Watch my session at the Monthly Giving Summit about by clicking below.
Want to see all the details of my previous experience? Check me out on LinkedIn.
Here’s what I bring into every engagement.
Community-Centric Fundraising This is the framework I practice and the lens I apply to everything I write on your behalf. It means treating donors as community partners, not charitable benefactors. No savior narratives. No donor hierarchy. Just honest, dignity-centered communication that reflects what you actually stand for. Learn more about CCF principles .
Anti-racism, always Not as a disclaimer. Not as a policy statement. As an active filter on strategy, messaging, and program design. I will disrupt harm when I see it.
Ethical storytelling No exploitation. No poverty porn. Stories told with dignity and with the full humanity of the people and communities involved.
Transparency If something isn’t working, I’ll tell you. If you’re not the right fit for what I do, I’ll tell you that in discovery rather than take your money.
DEI — Diversity, Equity, and Inclusion Worth saying out loud. Worth practicing, not just posting.
What about me, personally?
My personal life revolves around two rescue Great Danes, two rescue cats, and my husband. I love baking, traveling, camping, concerts, and Denver Broncos football (yes, still). I currently serve on the Board of Directors for Cat Care Society — a free-roam shelter focused on specialized care for specialized cats, and probably the best cat organization I’ve ever seen.