Monthly revenue you can count on.
Okay, listen... nearly every small nonprofit knows monthly giving would help, and nearly every one is too busy to build it.
We build it!
The donation page, the welcome emails, and the systems that turn first-time donors into monthly donors and keep them giving.
With just one program….
5,400
Monthly Donors
$3.5 M
Annual Recurring Revenue
90%
Annual retention rate for monthly donors
A grant falls through. A board meeting goes sideways. A funder says “diversify,” like that’s something you can do by Tuesday. Year-end burnout shows up in September... You tried a DIY monthly giving page, and it stalled somewhere around “pick a platform.”
Here’s what you want: monthly revenue you can count on, and fewer scrambles after every grant decision and year-end push.
Here’s what you really want: to say, “We have a monthly giving program. It’s real. It’s running.”
We can get you there.
You’ve heard it a thousand times.
Monthly Giving is important.
You believe it.
You just haven’t had time to build it.
An appeal pays once.
A monthly gift pays again next month.
Listen... monthly giving starts slower than an appeal and lasts far longer. We spend the first months getting the foundation right, so the monthly gifts that follow arrive cleanly, get thanked, and stay. It’s steady, unglamorous work, and it’s load-bearing.
The Numbers
Picture 500 monthly donors giving $20 a month.
That’s $120,000 a year in unrestricted revenue, built by a whole community showing up together.
When one of them leaves, the program doesn’t collapse.
When the one major donor who covers 30% of the budget leaves... everything is on fire.
The math is not subtle.
Want the numbers in one place? Get our free guide, Why Monthly Giving Matters.
This is where I come in….
Actual work, not just advice!
How it works!
Step 1
Book a Discovery Call
No pitch, no pressure. Just a conversation about where you are, what you have, and whether this is the right fit. If it’s not — I’ll tell you that too.
Step 2
We build the foundation
In months one and two, we look over your donor database and every platform, and test the whole donation path from form to receipt. No new revenue yet, and we say so.
Step 3
Strategy + Machinery
Months 3-5, we build your monthly donor landing page and donation page, the welcome emails, and the plan and calendar for asking. We move giving onto one platform.
Step 4
Growth + Retention
Months 6 and on, we continue with a stewardship calendar, early catches on cancellations, upgrade asks, acquisition campaigns, and reports.
Thinking “that takes too long”? It does take time, and that’s why the first dollars matter. Every month a program runs, new monthly donors stack on top of the ones who stayed. Waiting doesn’t make it faster. It only delays the stacking.
Ways to work together
Free Monthly Giving Roadmap
We review your whole online presence: website, donation forms, social media, annual reports, and any giving platforms. You get a prioritized report on what’s working, what’s missing, and what to fix first, plus program name ideas if you don’t have one, upcoming ask opportunities, and personalized thank-you ideas.
It’s free because equity in the sector means something. An organization with a $400,000 budget and 14 monthly donors deserves to know what its program looks like from the outside, and what it would take to change that number.
Coaching Session $200
90 minutes on the one monthly giving problem that’s costing you most right now.
Where is your monthly donor program stuck? Let’s work it out!
We help you with your tech issues, writing a welcome series, struggling retention rates, you name it!
We can talk acquisition, donation platform upgrades or CRM capabilities if those are areas in which you are struggling.
We also do coaching sessions for other consultants wanting to learn more about monthly giving for their clients.
Monthly Donor Program Build
$1,800 a month, on a 6 to 12 month contract.
We do the work, not only the advice. We build the program that turns first-time donors into monthly donors and keeps them giving: the donor database review, the monthly donor landing page and donation page, the welcome email series, the plan and calendar, one platform for all your giving, thank-you and retention plans, upgrade asks, acquisition campaigns, step-by-step guides for your team, and reports.
A 6-month Build is $10,800.
A monthly donor giving $20 a month gives $240 a year, so about 45 monthly donors at that level cover the whole Build in their first year of giving.
At 90% annual retention (Food Bank of the Rockies’ number), about 40 of them are still giving in year two.
Monthly giving is a community practice.
A lot of traditional fundraising is built on a donor pyramid: a few major donors at the top, everyone else a prospect on the way up. Monthly giving, built right, does the opposite. It builds a broad base of community members who show up together, month after month.
Gift size tells you nothing about commitment. A $5 monthly gift can be a bigger share of someone’s wealth than a $500 monthly gift.
It makes room for everyone. Someone who can’t give $500 once might give $10 a month. That’s $120 a year, and $840 over seven years.
We write it together. No rescuers, no pity, no guilt trips. The nonprofit does the work and needs support, and people give because they have kind hearts. “Together, our monthly donors made this possible.”
Community-centric and anti-racist fundraising isn’t a section of our work. It’s the whole work.
Option A — Do It Yourself
“I’ll block off time next quarter.” You know how this ends. The time doesn’t materialize. The half-finished Google Doc sits in a folder. The starting line keeps moving further away. DIY works great for nonprofits with protected capacity and dedicated staff. If that’s you, you probably don’t need me.
For many non-profits, traditional support options just aren’t cutting it:
Option B — Traditional Consultant
Delivers a strategy. Leaves you to implement it. This is where a lot of nonprofits get burned. They invest real money, get a polished deck, and end up exactly where they started — except now they also have a document explaining why monthly giving matters. I’ll give you that for free. Check out my Monthly Giving Check Up!
Option C — Moss Fundraising
Fractional fundraiser. Does the actual work. I come in, start with your donor data (because that’s where the real picture lives), and build the program from the ground up. The copy, the systems, the stewardship, the follow-through. You get something that runs — without adding to your plate or pulling you away from the work that can’t wait.
Let’s figure out if this is the right fit.
The discovery call is 30 minutes, shorter if you want. No pitch, no sales script. I want to understand where your organization is, what you’ve already tried, and what you’re actually hoping to build. If I think I can help, I’ll tell you how. If I don’t think I’m the right fit, I’ll tell you that too — and try to point you somewhere useful.
Click below, and fill in your information to book a call:
I’ll manage your monthly giving. You focus on changing the world.
Book a Discovery Call.
Let’s hop on a call so I can learn more about your organization and goals.
I’ll develop a sustainer-first fundraising plan, and then implement it.
I’ll start with building you a comprehensive strategic sustainer fundraising plan and then I’ll implement it. That includes getting into your data, segmenting your monthly donors out, and sending copy! I work on 6-12 month contracts, so you have stability and security in your fundraising program for it to grow.
Stress-free fundraising growth.
You focus on the work you love to do and watch your fundraising program grow. I have experience and can work independently, freeing you up!
“Working with Maggie has been an exceptional experience. Maggie brings a deep expertise in best practices, along with a clear, strategic approach to every challenge. Maggie’s guidance is always thoughtful, practical, and easy to implement.
Beyond her knowledge, she prioritizes your needs to deliver high-quality work. Always professional, and approachable, Maggie brings both expertise and a positive attitude to the projects she leads.”
— Lisa Steele, Food Bank of the Rockies
“Maggie’s work within philanthropy is deeply rooted in her genuine desire to create space for good in her community. While strategically brilliant, and dedicated to evolving the concepts and best practices of fundraising from genuine connection, Maggie isn’t afraid to voice the systemic issues historically engrained within nonprofit work; allowing her to serve the mission, while cultivating holistic change through identifying and advocating for change at the root level.
Maggie’s self-awareness, and desire to uplift others combined with her skillset makes her not only an asset to any philanthropic organization, but to an American community that is in desperate need of people who are willing to mirror the humanness we are all capable of. ”
— Pam Vigil, Food Bank of the Rockies
“Maggie is one of the most dedicated and passionate professionals I’ve had the pleasure of working with. She puts 110% into everything she does, combining hard work with genuine care for people. Her ability to strengthen donor relationships and build lasting connections in unmatched, and her knowledge of what works for nonprofits makes her an invaluable partner in any mission.”
Amanda Miller - Childrens Diabetes Foundation
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Usually small organizations have limited budgets for staffing, which means they end up hiring someone junior without much fundraising strategy or expeirence, which is okay! But that person usually ends up spending a lot of time and energy on things that are not moving things forward, as they are learning. Instead, with that budget you can hire a me, a Fractional Fundraiser, who brings over 10 years of fundraising experience to the table with a passion for implementation and getting it done. Short contracts of 4 months - 1 year make it so that you can hire someone less experienced later if needed, after your fundraising plan is in place. Clients love this solution to help them grow strategically.
An added benefit is that a Fractional Fundraiser requires less supervision meaning less stress for the ED! Bonus!
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For a monthly donor porgram build, my services cost $1,800 per month, plus tax. Contracts start at 6-12 months.
I do coaching sessions too! 90-minutes is $200 (plus payment processor fees).
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Each organization is unique and your strategy should be unique to you.
Implementation means writing sustainer appeals, managing your data, building website copy and landing pages, strategic donor stewardship and retention plans, and upgrade campagin methods. I even do data entry and stuff envelopes when needed!
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If a fundraiser or fundraising consultant offers guaranteed results, RUN. That is probably a sign they are doing something unethical.
Fundraising success takes time and consistency. Your results depend on where you are starting and what your fundraising priorities are.
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Here's a novel approach - I don't track hours! That's right - I focus on deliverables and outcomes. Fractional Fundraisers are experienced and efficient and I take on only the amount of clients I can handle as well as how much I want to work (shocker - not everyone wants to work 60 hours/week - LOL). I am easily reachable, and respond quickly. Clients are delighted at the level of support they receive.
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I get it! Check out my free resources and free Monthly Donor Program Check Up on this website.